The Belfry Hotel & Resort has announced the experienced Rob Spurrier as the new Academy Director for the Midlands Resort’s renowned PGA Golf Academy. Spurrier will look to further develop the structure and coaching at The Belfry Golf Academy, whilst also implementing his own GLF.Locker Academy management software to create a new, comprehensive website for the facility.

With a strong background in Golf Academy management since becoming a PGA Professional, having played a key role in Player Development at one of the UK’s largest Academy groups from 2007 – 2013, as well as further roles in the USA, Spurrier aims to bring his experience to The Belfry Golf Academy and reinvigorate it as the centre for golf coaching and custom fitting in the UK.

The Academy has also launched a new comprehensive website, which utilises the GLF.Locker software, pioneered by Spurrier, and creates a much simpler online platform that allows coaches and students to book in lessons, track progress and trends, or manage marketing promotions. The new system will save time for the Academy staff and help provide a broader base of programming that can easily set-up group lessons, junior academies and golf schools.

Spurrier commented: “The Belfry Golf Academy has always been renowned for its impressive facilities in the heart of the country, but I feel there is a great opportunity to take this on to the level, aligning ourselves with the first class standards set across the wider Belfry resort during recent years.

“We have an incredibly talented team here at The Belfry Academy, and my aim is to put suitable structures in place to harness all of this knowledge, creating the best team of golf experts that can provide the highest levels of coaching and custom fitting expertise for golfers at every level of the game,” continued Spurrier.

“We have received a wealth of great feedback on the GLF.Locker platform from Golf Academies across the UK and USA since it was launched in Autumn last year, and I can’t wait to see how it will revolutionise the systems here at The Belfry Academy. It is going to make it so much easier for the team to manage lessons and golf schools, and create a dedicated programme for each student.

“Our aim is to ultimately make The Belfry Golf Academy into the ideal place for anyone to learn and develop their golf, no matter whether they are from the local area, visiting the resort, or want to travel from further afield to use our outstanding facilities.”

To further help kick start the 2016 golfing season, The Belfry Golf Academy is also launching a series of brand specific fitting events throughout February and March. Utilising the dedicated custom fitting suites at the Academy, these events will provide the opportunity for golfers to experience the latest products from leading brands such as Titleist, Callaway, Ping, TaylorMade and Nike.

Golfers can visit the website www.TheBelfryAcademy.com for more information, or follow ‘The Belfry Academy’ on Facebook & Instagram or @thebelfrypros on Twitter.

For further information please visit www.thebelfry.co.uk , email enquiries@thebelfry.com or call 0844 980 0600  

The Belfry Hotel & Resort, Lichfield Road, Wishaw, Sutton Coldfield, West Midlands, B76 9PR.


For further information on The Belfry Hotel & Resort, please contact

Adam Perfect

Account Manager

Professional Sports Group

Direct line: +44 (0) 1276 858 930

Mobile No: +44 (0) 7808 242 298

Email: adam@profsports.com

Website: profsports.com